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网页Podcast: How SMC is ‘hitting a home run in the Kingdom’. The surge of a digital-savvy generation in the Middle East in tandem with colossal technological breakthroughs have shifted priorities towards key partnerships, diversified strategies, borderless bran.
Two months after Chrome’s cookie U-turn: what’s next for privacy ...
网页3 天之前 · Wassim Mneimneh, Managing Director, MiQ MENAT on what’s next after Google’s cookie U-turn. Two months since Chrome reversed its cookie deprecation plans, questions remain on the future of advertising. In the MENAT region, where Chrome dominates with a 79.2 per cent browser market share in the ...
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Tech stacks to drive transformation - Campaign Middle East
网页3 天之前 · Campaign Editorial. Merkle MENA’s Sameer Poonja points to tech stacks as being the building blocks of any successful digital transformation. ‘Get the tech stacks right, and you’ll have the tools to transform, adapt, and grow.’. As we approach 2025, it’s undeniable that the e-commerce landscape has been reshaped entirely.
Change the script: A call for a courageous future in the region
网页3 天之前 · The Middle East and North Africa region is made up of such diverse peoples and cultures that can’t be painted with one brush.To think of it as a singular region would be to dilute its rich complexity to its lowest common denominator. This diversity is a strength, but it also results in social attitudes, cultural tendencies and traits that differ significantly from …
A new IDEA to change the DEI order - Campaign Middle East
网页5 天之前 · According to the World Health Organization (WHO), 50 million people in the Middle East, roughly 15% of the global population (that’s 1 in 8 of us), have some form of disability, whether that’s evident to the outside world or a hidden, like dyslexia, ADHD or colour blindness. While we’d all agree accessibility is a human right, many people ...
Data at work: Shaping brands and consumer habits
网页4 天之前 · Data leading the way. Modern data-driven marketing acts like a GPS for brands, guiding strategies and decisions. Without it, campaigns risk wasting precious resources. Every day, consumers leave a digital trail – from social media activity to online shopping habits and browsing history. These digital breadcrumbs fuel advanced AI systems ...
The e-commerce revolution - Campaign Middle East
网页4 天之前 · The e-commerce revolution. Campaign Editorial. KFC MENA's Sony Nagpal writes on decoding data to redefine the consumer experience and adapt to customer expectations in a digital-first world. Decoding data: ‘To capitalise on emerging technologies, consolidating data into a CDP is key.’. The last few years have fundamentally changed …
Better brand experiences > personal data: UAE, KSA consumers
网页5 天之前 · The Experience Better/Insights report surveyed 5,000 consumers across the US, UK, UAE, Kingdom of Saudi Arabia (KSA), and Singapore in Q2 2024 and explored consumers’ shifting attitudes toward data privacy and brand trust in an era where AI offers the opportunity for personalisation at scale. The survey found that more consumers would ...
Campaign announces next Breakfast Briefing: The Future is Now
网页2024年8月7日 · Campaign Breakfast Briefing: The Future Is Now. Venue: Grand Plaza Mövenpick, Media City (Google Maps link) Date: 06/09/2024. Time: 8:00 am. The Agenda. 8:00am: Registration & Breakfast. 9:00am: Welcome speech by Nadeem Quraishi, Publisher at Campaign Middle East. 9:05am: Chair’s opening remarks by Anup Oommen, Editor at …