interviews - Research-Methodology
网页Interviews. Interviews can be defined as a qualitative research technique which involves “conducting intensive individual interviews with a small number of respondents to explore their perspectives on a particular idea, program or situation.”. [1]
Observation - Research-Methodology
网页Observation. Observation, as the name implies, is a way of collecting data through observing. This data collection method is classified as a participatory study, because the researcher has to immerse herself in the setting where her respondents are, while taking notes and/or recording. Observation data collection method may involve watching ...
Formulating Research Aims and Objectives
网页2022年9月1日 · Formulating research aim and objectives in an appropriate manner is one of the most important aspects of your thesis. This is because research aim and objectives determine the scope, depth and the overall direction of the research. Research question is the central question of the study that has to be answered on the basis of research findings.
Ontology - Research-Methodology
网页Ontology in business research can be defined as “the science or study of being” [1] and it deals with the nature of reality. Ontology is a system of belief that reflects an interpretation of an individual about what constitutes a fact. In simple terms, ontology is associated with what we consider as reality.
Consumer Decision Making Process: a detailed analysis
网页The consumer decision making process is complex and involves all the stages from problem recognition to post purchase activities. It has been noted that “the childhood and the human’s development has a crucial impact on personal decision making process” (Sokolowski, 2011, p.1) and the framework of consumer decision making process is …
Positivism - Research Methodology
网页Positivist researchers tend to use highly structured research methodology in order to allow the replication of the same study in the future. Science can be specified as a cornerstone in positivism research philosophy. Specifically, positivism relies on the following aspects of science. 1. Science is deterministic.
Interpretivism (interpretivist) Research Philosophy
网页Interpretivism, also known as interpretivist involves researchers to interpret elements of the study, thus interpretivism integrates human interest into a study. Accordingly, “interpretive researchers assume that access to reality (given or socially constructed) is only through social constructions such as language, consciousness, shared ...
Data Collection Methods - Research-Methodology
网页Data collection is a process of collecting information from all the relevant sources to find answers to the research problem, test the hypothesis (if you are following deductive approach) and evaluate the outcomes. Data collection methods can be divided into two categories: secondary methods of data collection and primary methods of data ...
Purposive sampling - Research-Methodology
网页Purposive sampling (also known as judgment, selective or subjective sampling) is a sampling technique in which researcher relies on his or her own judgment when choosing members of population to participate in the study. Purposive sampling is a non-probability sampling method and it occurs when “elements selected for the sample are chosen by ...
Questionnaires - Research-Methodology
网页Questionnaires can be classified as both, quantitative and qualitative method depending on the nature of questions. Specifically, answers obtained through closed-ended questions (also called restricted questions) with multiple choice answer options are analyzed using quantitative methods. Research findings in this case can be illustrated using ...