AdExchanger | News and Views on Data-Driven Digital Advertising …
网页Your trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
AdExchanger’s Regularly Updated Guide To UID 2.0
网页2021年5月25日 · Operators will be tasked with generating the UIDs themselves and hosting them on servers. Prebid was the first to volunteer.. In late July, IPG-owned Acxiom and Kinesso signed on to serve as the first two so-called “closed operators” for UID 2.0. Theoretically, this will enable them to keep first-party data in-house in a privacy-safe …
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网页September 24th, 2024. The controls and measurement for performance advertising keeps getting more granular, more precise and more sophisticated. Yet brand advertising – even on digital channels – may feel like it’s stuck in the 1950s. Advertisers blanket broad audiences with high-level brand messages, accepting that the value and impact ...
3 Auctions Rule Digital Advertising. Here’s A Guide To
网页2019年11月20日 · Here’s A Guide To Navigating Them. Three auction clearinghouses have come to dominate digital advertising: Prebid, Google open bidding (formerly known as exchange bidding) and Amazon Publisher Services’ Transparent Ad Marketplace (TAM). With the rise of header bidding, publishers needed a way to have multiple exchanges bid …
TikTok Wants To Win All The Screens, Not Just Your Smartphone
网页Tuesday, August 13th, 2024 – 1:00 am. SHARE: TikTok isn’t just racing YouTube and Meta to be on every smartphone or mobile device. It has a plan for practically any screen you can imagine. “There are billions of additional screens outside of mobile phones,” Dan Page, TikTok’s global head of partnerships, new screens, told AdExchanger.
Ad Blocking, Don’t Call It A Comeback; Reddit’s Reliance On Its …
网页2024年5月6日 · Speaking of ad blocking. One digital media company that truly benefits by ad blocking might be Reddit. That’s because Reddit is home to millions of active, logged-in users who use ad blockers whenever they’re on the web. “We are going to be a need-to-have,” Reddit COO Jen Wong tells Marketing Brew, after being pressed on whether the ...
DoubleVerify Breaks The Moat And Storms The Social Castle
网页2024年7月31日 · DoubleVerify earned $156 million in Q2 revenue, a 17% year-over-year increase. But profit in the quarter was just $7.5 million, down from $12.8 million at this time last year. Still, the company is excited for 2025, when it says it should start seeing year-over-year gains accrue from the enforced mass exodus from Oracle’s Moat and Grapeshot.
Events Resources - AdExchanger
网页Your trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile. NEXT EVENT.
When Generative AI Makes The Ad - AdExchanger
网页2024年3月1日 · The startup is preparing for a $5 billion IPO this spring, and it opened its books in advance of going public. While Reddit’s ad revenue makes it large compared to digital publishers, on the social platform side, it’s dwarfed by the giants that are Google and Meta (and even Pinterest and Snap). Reddit is also a test case for how generative ...
Inside Bidstack’s Plan To Build An SSP For In-Game Ads
网页2022年11月28日 · Brands are starting to look at video games as an inventory source, but there’s no scaled programmatic infrastructure to help aggregate supply in video games.. And so that’s where in-game ad platform Bidstack is focusing its road map. “We’re moving toward being a gaming SSP, a pure tech play,” Bidstack Founder and CEO James Draper told …