Ad Recall Declines in Latest Interesting Index | AdWorld.ie
网页2 天之前 · Ad Recall Declines in Latest Interesting Index. October 4, 2024. In the fifth instalment of The Interesting Index, a collaboration between The Public House, Bounce Insights and Adworld.ie, Sarah Walsh looks at what ads caught the attention of the nation. The Interesting Index is back to understand which ads people in Ireland remember and why.
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网页Opinion: Programmatic OOH Advertising Takes Off. September 27, 2024. It may have taken some time to take off but now that it is well and truly established, programmatic out-of-home advertising has finally taken...
Starcom Bags Sky Ireland Account | AdWorld.ie
网页2 天之前 · October 4, 2024. Starcom, part of Core, has picked up the media buying and planning account for Sky Ireland. Widely acknowledged to be one of the biggest media accounts in the industry, the account move was part of a wider decision by Sky in the UK to move its Europe-wide £250m account from the GroupM-owned EssenceMediacom X …
Publicis Groupe Opens Up New Brand Commerce Agency in Ireland
网页2 天之前 · Publicis Groupe has opened up a new brand commerce agency called Le Shop in Dublin and London. The new agency will act as a hub for CRM, brand activation, retail experience, and omnichannel marketing for Publicis Groupe and its subsidiary agencies. Across its Dublin and London offices, Le Shop will …
Sky Mobile Signs Roy Keane to Front TV Ad for New Irish Mobile …
网页2 天之前 · October 4, 2024. Former Manchester United and Republic of Ireland football legend, Roy Keane is the face of a new brand campaign from the recently launched Sky Mobile in Ireland. Called “Expect More,” the campaign was created by Core Creative and features the pundit and former Republic of Ireland footballer who is …
Vodafone Highlights the Power of Connectivity in New Brand …
网页2 天之前 · Vodafone Ireland has rolled out a new cross platform campaign called “Every Connection Counts.”. Created by Grey London, the campaign aims to highlight the importance of connectivity and that “every connection, no matter how small, has the power to create a positive difference in people’s lives.”. The campaign is running across TV ...
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网页Peter McPartlin to Chair Media Awards Judging Panel for 2024. Irish Radio Sector Enjoys Revenue Growth of 4% in 2023. PML Group Expands Sustainable Solutions Offering with Horizon Digital
Irish Advertising Spend to Grow by 6% to €1.7bn Next
网页2022年12月16日 · Pictured: Simon Nagle, IPG Mediabrands. Advertising spend in the Irish market in 2023 is expected to grow by around 6% to €1.7bn according to the latest forecasts published by the IPG-owned media agency Magna Global. With just a few days to go until the end of the year, advertising spend in 2022 amounted to €1.6bn according to Magna.
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网页Adworld.ie is the online information portal of Irish Marketing Journal (IMJ), Ireland's leading magazine for the marketing, advertising and media industries in Ireland.
Digital Advertising Rose by 27% in 2021 According to IAB Ireland
网页April 13, 2022. The Irish digital advertising market grew by 27% in 2021 according to the latest IAB Ireland PwC Online Adspend Study. According to the study, total digital ad spend was €830m in 2021 with online display growing by 40% to €498m, with social and video driving much of this growth. Display advertising now holds a 60% share of ...