OOH: the trends of 2022 - ExchangeWire.com
网页2022年7月8日 — Digitization, increased data availability, the application of innovative data-supported solutions, and audience measurement and environmental support within OOH are key trends of 2022 and beyond. The way brands harness these growing trends will be key. Whether through offering real-time KPIs of audience impressions or developing drive-to …
The Present and the Future of Audience Addressability
网页2021年2月18日 — As addressability is the lynchpin behind producing efficient, tailored, optimised ad campaigns, it’s imperative that advertisers and publishers across the industry find effective ways to build and utilise addressable audiences. PubMatic has produced this Deep Dive special in partnership with ExchangeWire.
Index Exchange Acquires Machine Learning Company Rivr
网页2022年6月8日 — Index Exchange, one of the world’s largest independent ad exchanges, today (8th June) announced its first-ever business acquisition of Rivr Technologies GmbH (Rivr), a Berlin-based company specialising in advanced machine learning-based traffic optimisation capabilities.. The acquisition accelerates Index’s efforts to address one of the industry’s biggest technical challenges, optimising ...
What’s Old is New Again: The Return of Contextual Targeting
网页2021年2月22日 — The main reason contextual targeting had a resurgence in 2020 (and will continue to do so in 2021) is because it solves both privacy and identity challenges. No user data is considered when placing an ad, which means there are no concerns around infringing regulations such as GDPR and CCPA, and …
网页As we move towards a cookieless future, we encourage advertisers and publishers to explore the audience
Everyone Should Be Prioritising Addressability: Q&A with
网页2021年10月22日 — First and foremost, addressability provides consumers with increased transparency, trust, and control. It also upholds and enhances consumer privacy. A tangential, and equally important, benefit for consumers is that they receive experiences – including ads – that are tailored to them. And when the experience is …
Inferred Vs Observed Data | ExchangeWire.com
网页2016年3月22日 — However, to maintain accuracy, the raw data has to be real observed behaviour. When it is not, and the predictive modelling is run on inferred data, the result is a prediction based on other predictions, exponentially lowering accuracy to the advertiser’s detriment. Watch out for this, as some data providers can use this technique to increase ...
The Future of Ad Networks - ExchangeWire.com
网页2023年8月31日 — With the correct approach, ad networks may also be able to leverage emerging technology to enhance their offerings, placing them in prime position to adapt to the developing needs and expectations of their users. With regulation, market fluctuations, and emerging technology all in flux, we consider what the future could bring for ad networks.
Ad Verification Archives - ExchangeWire.com
网页The YouTube advertising company Channel Factory invited PwC to perform verification procedures over their proprietary platform ViewIQ, ensuring that it delivers efficiency to brands and agencies, and saves money as a result of quality ad placement.
The Anonymous Web: Why We’re all Wrong About the Future of …
网页2021年1月7日 — The anonymous web takes that ability away from ad tech companies and leaves it squarely in the hands of publishers. I think the reason why the anonymous web is seen as less valuable is because the ad tech ecosystem doesn't have direct access to disintermediate publishers within that ecosystem. The …