Digital Marketing News | Marketing Dive
网页Jason Holzman leads various creative and marketing operations and reports to Chief Marketing Officer Sharon Otterman, a fellow NBCUniversal alum. Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics, technology ...
9 campaigns that boosted the mood in 2022 | Marketing Dive
网页2022年12月12日 — Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise. Creativity faced a gauntlet of challenges in 2022, dispelling hopes for a marketing renaissance. War broke out in February, followed by a souring economy and ad market.
9 campaigns that struck a chord in 2021 - Marketing Dive
网页2021年12月7日 — Nonfungible tokens (NFTs) made headlines in March 2021 after a piece of digital artwork sold for $69 million, igniting a flurry of interest around the blockchain-based tech. The craze soon seeped into the marketing world, with brands from Charmin to Coca-Cola quickly jumping on the bandwagon to drum up buzz.
Social Media Marketing News | Marketing Dive
网页3 天之前 — E.l.f. conjures ‘Sinfluencer’ to reach Gen Z with largest skincare push yet. “Hacks” star Megan Stalter encourages consumers to commit “skin sins” as part of a campaign that will hit social, out-of-home and major streamers. By Chris Kelly • Sept. 16, 2024.
5 ways marketers can master RCS for mobile messaging
网页1 天前 — RCS for business messaging, a protocol known as RBM, allows marketers to access much of the same functionality that makes RCS stronger than SMS. However, RBM is not yet supported among major U.S. carriers at this time including AT&T and T-Mobile, though that is expected to change in the coming months, according to Alex Campbell, co …
Brand Strategy News - Marketing Dive
网页3 天之前 — E.l.f. conjures ‘Sinfluencer’ to reach Gen Z with largest skincare push yet. “Hacks” star Megan Stalter encourages consumers to commit “skin sins” as part of a campaign that will hit social, out-of-home and major streamers. By Chris Kelly • Sept. 16, 2024. Deep Dive.
Influencer Marketing News | Marketing Dive
网页2024年9月26日 — How Coca-Cola, Delta are ‘Olympicizing’ campaigns with NBCUniversal. As total ad sales for the games surpass $1.2 billion, six major marketers will sponsor a commercial-free hour during the opening ceremony. The latest news and updates on influencer marketing for industry professionals.
Marketing playbook: Breaking down industry trends to follow in …
网页2024年1月26日 — Marketing playbook: Breaking down industry trends to follow in 2024. Areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI. Published Jan. 26, 2024. By Marketing Dive staff. Nuttapreya Sirisommai via Getty Images.
New brands jump at endorsement deals with influencers, …
网页4 天之前 — The influencer look. The most successful influencers and celebrities when it comes to securing brand deals fall between 25 and 44 years old, with this age range accounting for 58% of total deals across the top 100 celebrities and influencers. Gender equity was split fairly equally, with women securing 48% of deals and men securing 52% …
How brands can reduce their carbon footprint to make advertising …
网页4 天之前 — Dive Brief: Brands can reduce their carbon footprints by as much as a third by incorporating sustainability into their media planning, according to a recent report from the Association of National Advertisers (ANA). The ANA’s new study, “Sustainability in Media Planning,” evaluated several top brands’ digital media campaigns and found ...