The latest Marketing, Advertising, Digital & Media news | The Drum
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Latest Marketing News - The Drum
网页Get the latest marketing news here at The Drum. Browse the latest industry and brand news as it happens, including in-depth journalism and analysis.
How Loewe balances heritage, craftsmanship and cultural ... - The …
网页5 小时之前 · A polarizing creative director. Jonathan Anderson joined Loewe as creative director in 2013. Since then, he has been instrumental in revitalizing the brand, both creatively and commercially, while ...
How fast fashion is shaking up the luxury industry
网页3 小时之前 · The rise of fast fashion giants such as Zara, Shein and Boohoo has conditioned consumers to expect constant newness. In response, luxury brands are feeling the pressure to keep up.
New ad formats in AI Overviews move the needle on AI ... - The …
网页20 小时之前 · The tech giant is advancing its mission to attract advertisers and expand user engagement opportunities through new generative AI-powered features – as the competition grows more intense.
The top 100 ad campaigns from the last year - The Drum
网页The 100 most-awarded ads were compiled by analyzing thousands of campaigns across 19 major industry award programs, including The Drum Awards, throughout 2022. Our list starts at 98 due to tied ...
What emerging fashion brands should marketers be keeping an …
网页7 小时之前 · Slawn strikes the perfect balance of authenticity while retaining a distinct vision to elevate every brand he touches. Lastly, Adidas, while a legacy brand, deserves mention for its resurgence ...
The Future of Media - The Drum
网页2016年7月3日 · 21 Aug 2024. 10 min read. Record-breaking 2024 US political ad spend likely to disrupt commercial media landscape. Ad spend. 19 Aug 2024. 10 min read. Trump’s AI pics of Harris & Swift raise ...
World Creative Rankings: the 20 most awarded ad campaigns of …
网页2021年4月7日 · 5) ‘Eva Stories’ for K Galleries by Leo Burnett Israel. This campaign by Leo Burnett sought to bring home the horrors of the Holocaust to younger generations with Instagram.
Revealed: the winners of The Drum Awards for Marketing 2022
网页2022年6月15日 · MusicMagpie and its agency Fanclub also won in multiple categories, including Social Purpose and Retail and E-commerce, for the ’Mount Recyclemore’ campaign that featured a giant sculpture of ...