This decision is part of the company's strategy to simplify its menu, which has been described as "overly complex" by new CEO ...
“第四财季业绩清楚地表明, 我们需要从根本上改变战略(fundamentally change) ,这样才能恢复增长,而这就是我们“回归星巴克初心”(“Back to ...
截至目前,星巴克在全球拥有超过4万家门店,中国市场门店数超过7300家。在星巴克的管理层看来,业绩下滑的根本原因在于“消费者开始减少星巴克的光顾次数”,这也是新任CEO提出“重返星巴克”计划的根本原因。
在逆境中换帅,并撤回业绩指引,星巴克和耐克这两家美国消费巨头采用了同一个策略:先释放所有坏消息,以便从低起点重建。当地时间周二,星巴克提前一周发布了第四季度的初步业绩,其利润和销售额未达预期,并宣布将暂停2025年全年的业绩指引,以便新任CEO ...
星巴克新帅的行事风格,今天再有新体现。 在9月9日正式接过帅印后,星巴克董事长兼首席执行官Brian Niccol就马不停蹄地对这家全球最大咖啡连锁进行改造。在10月30日盘后正式发布上季度和全财年成绩单前,Brian Niccol今天提前引爆了前任掌舵时期的“地雷”。 今天早间,星巴克不同寻常地公布了一份“初步业绩”,对2024财年第四财务季和全年业绩进行了描述,称结果反映出顾客体验受到挑战,但 ...
星巴克第四季度的销售降幅是分析师此前预期的两倍,也是四年来最大的季度降幅。星巴克表示,推出更多产品和提供大量促销活动的行动未能吸引更多顾客入店。
Starbucks’ new CEO Brian Niccol spoke for just about six minutes in a pre-recorded video released Tuesday afternoon. In it, the former Chipotle head promised further updates when the company unveils ...
德意志银行更新了对星巴克公司(NASDAQ: SBUX)的展望,将目标价从118美元上调至120美元,同时重申对该股的买入评级。 该行分析师指出,星巴克提前发布了第四季度业绩,虽然低于预期,但这一举动可能具有战略意义。
By Waylon Cunningham (Reuters) -Starbucks' new CEO Brian Niccol has his work cut out for him. Tasked with reassuring investors that the company's coffee shops are still hugely popular in the U.S ...
Starbucks suspended its forecast through the next fiscal year as new CEO Brian Niccol looks to turn around the coffee giant struggling with falling demand for its pricey drinks. The coffee chain ...