This decision is part of the company's strategy to simplify its menu, which has been described as "overly complex" by new CEO ...
Improving the mobile ordering experience at Starbucks is high on Brian Niccol’s immediate to-do list as he takes the CEO ...
Starbucks customers who prefer non-dairy milk will soon start saving a bit of change when ordering from the coffeehouse chain ...
New CEO Brian Niccol said it is clear that Starbucks ( SBUX) needs to fundamentally change its strategy to win back customers ...
Starbucks Corp. on Wednesday said its latest quarterly results “do not reflect the strength of our brand,” and said it needed ...
Starbucks (SBUX) is wading through a frothy foam of challenges but has some big plans to get back in customers’ good graces.
On a Wednesday earnings call, Starbucks CEO Brian Niccol said the chain will stop charging extra for non-dairy milk ...
Get ready, non-dairy milk drinkers! Starbucks is implementing a policy change to milk customization that should save many ...
Since taking the helm in September, Niccol has been trying to refocus the company with his "Back to Starbucks" plan, which ...
Shares fell about 1% in late trading. Prices dove down to roughly $72 in May when Starbucks downgraded its expectations for ...
"We think this will be the bottom, the time in which they lap the pressure on the business last year," Guggenheim Restaurants ...
Starbucks will pull its Oleato olive oil-infused drinks from U.S. menus in early November. The company made the decision to ...