Rolex relinquishes grip on Formula 1 as LVMH becomes global partner
The rumour that has rumbled on all summer has been confirmed as LVMH today reveals it will be the Global Partner for motor racing’s most prestigious property from next year. TAG Heuer has been a high profile partner of Formula 1 through its Official Timekeeping deal with world champion constructor Red Bull Racing,
LVMH Signs 10-Year Sponsorship Deal with Formula 1, Replacing Rolex
French luxury giant LVMH has announced a 10-year sponsorship agreement with Formula 1, which includes its brands Louis Vuitton, Moet Hennessy, and TAG Heuer. This deal will take effect in 2025 and replaces long-time sponsor Rolex, which had partnered with Formula 1 since 2013.
It has long been said that Rolex’s association with Formula 1 is one of the greatest marketing partnerships of the 21st ...
LVMH has signed a 10-year global partnership with Formula One, with brands such as Louis Vuitton and Tag Heuer involved. The ...
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F1 announces ‘unprecedented’ $1billion partnership in huge F1 2025 moveF1 has announced a major 'global partnership' - kicking in from F1 2025 - with LVMH in a lucrative billion-dollar deal.
Several brands involved, including Louis Vuitton, Moet Hennessy and Tag Heuer, with more expected to be announced.
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