Don't miss: Interview: Lazada's CMO on the haunted CCTV footage that was actually an ad Another set of ads featured statements which said, "Atas coffee is the real deal compared to kopi" and "Kopi ...
Alibaba Group Holding Ltd.’s Lazada is courting top European fashion and design brands to help fend off Asian rivals and eventually reach its goal of $100 billion in e-commerce volume by 2030.