This year's showdown between the Sooners and the Longhorns is already a tough ticket, but this year the average get-in price will break the all-time record.

Oklahoma enters the Red River Showdown a notable underdog, facing a top-ranked Texas and starting a true freshman at quarterback. But leaning into the skills of that quarterback might just be the ticket to victory for the Sooners.

Week 7 of the 2024 college football season features the Texas facing Oklahoma. Here's everything to know about the matchup.