Comcast’s Xfinity brand is ending its sponsorship of NASCAR’s second-tier Xfinity Series at the end of the 2025 season before evolving into a different sponsorship role within NASCAR, the association said Tuesday.

NASCAR’s second-tier series will need a new title sponsor in 2026. Xfinity has been the sponsor of the series since 2014, but will vacate that sponsorship at the end of the 2025 season, according to multiple reports.

Comcast announced a multiyear extension as a Nascar Premier Partner and a one-year deal for the Xfinity Series. But after 2025, Xfinity will not extend as title sponsor.

Beginning today, Altitude is on Xfinity channel 1250 in the Denver market as part of the Xfinity More Sports and Entertainment (MSE) video package, an add-on that can be purchased by subscribers to the Xfinity Sports & News, Popular TV, or Ultimate TV video services. The price for MSE on television will be adjusted to $15.95, effective April 8.

After almost six years, the Denver Nuggets and Colorado Avalanche are back on Comcast. “We could not be more thrilled to join Comcast and the Xfinity lineup,” Kevin Demoff, president of team and media operations for Kroenke Sports and Entertainment,