计算机视觉技术使得设备能够识别和理解现实环境。这一技术的进步使得AR游戏能够更准确地将虚拟对象放置在现实世界中，并实现与环境的互动。例如，游戏可以识别地面、墙壁和其他物体，从而在这些表面上正确地显示虚拟元素。

增强现实技术在品牌营销中的应用正在改变传统的营销方式。通过提升用户体验、增强品牌认知和提供数据分析，AR为品牌提供了全新的营销渠道。随着技术的不断进步和消费者需求的变化，AR将在未来的品牌营销中扮演越来越重要的角色。品牌需要抓住这一机遇，积极探索AR技术的应用，以提升市场竞争力和消费者满意度。文章摘自：http://js315.com.cn/huandeng/190328.html ...

For many years, augmented reality (AR) was often perceived as a technology primarily intended for consumer entertainment.

Philips Hue has upgraded its app with a new AR feature that allows you to preview how their lights would look in your home.

There have been multiple signs suggesting that Apple's mixed reality Vision Pro headset is struggling to take off, both due ...

Meta's impressive demo of its Orion AR glasses has got us interested in augmented reality specs again, and a small tidbit of ...

TDK 株式会社成功研发出采用铌酸锂（LiNbO3）薄膜的4K 智能眼镜 全彩激光控制 设备。该设备将在2024年10月15日至18日期间于千叶举行的CEATEC 2024（日本千叶市国际电子高新科技展览会）上展出。

Infinite Reality’s $45 million acquisition of Zappar offers a revealing look at the growing consolidation in the XR industry.

Apple doesn’t market them as AR devices, but AirPods have become masters of augmenting reality for your ears with these ...