Comic Con Africa 2024 wrapped up on a high note, and AXE, South Africa’s leading male fragrance brand, delivered a ...

Lynx Africa is a fragrance from the Lynx brand, which is known as "Axe" in most of the world. In the UK and Australia, "Lynx ...

Comic Con Africa 2024 is officially in full swing, and Axe, South Africa’s leading male fragrance brand, is taking the event by storm with an exhilarating showcase that’s proving to be nothing ...

Axe spots have always Haddaway to win us over, but this BZRP-fuelled ad's vim and vigour has us questioning What Is Love?

That’s what makes it so fun to spritz, sniff and determine the top new fragrances for men every year: They all provide something fresh and inspired, even if they aren’t always bucking trends ...

Your signature fragrance is a deeply personal preference. The right scent has the power to uplift and inspire confidence; it can also reinforce memories of the past that you hold dear.

If you buy something, we may earn an affiliate commission. From the very beginning, the best Dior fragrances came with a guarantee: to wear one would be to be altogether transported into the haute ...

Like many other viral beauty trends, this rise has led to a boom in Amazon’s fragrance business, which is still nascent compared to the e-commerce giant’s skin and makeup categories ...

If you find yourself more interested in fragrance lately, maybe shopping for perfume more often or more intentionally, you're not alone. As of 2024, interest in fragrance has skyrocketed and sales ...

As we wave goodbye to those diaphanous dresses and swap out cotton espadrilles for leather boots, it's also a great time to consider updating your perfume for something a little cosier and warmer ...

As the largest specialty ingredients producer globally, IFF holds an enviable portfolio of market-leading products spanning multiple industries.