Set to Bizarrap’s remix of ‘What Is Love’, the advert, created by Lola MullenLowe, bucks the short-form content trend ...

Lynx Africa is a fragrance from the Lynx brand, which is known as "Axe" in most of the world. In the UK and Australia, "Lynx ...

Comic Con Africa 2024 wrapped up on a high note, and AXE, South Africa’s leading male fragrance brand, delivered a ...

Comic Con Africa 2024 is officially in full swing, and Axe, South Africa’s leading male fragrance brand, is taking the event by storm with an exhilarating showcase that’s proving to be nothing ...

Your signature fragrance is a deeply personal preference. The right scent has the power to uplift and inspire confidence; it can also reinforce memories of the past that you hold dear.

That’s what makes it so fun to spritz, sniff and determine the top new fragrances for men every year: They all provide something fresh and inspired, even if they aren’t always bucking trends ...

Axe spots have always Haddaway to win us over, but this BZRP-fuelled ad's vim and vigour has us questioning What Is Love?

Glossier’s two new skin scents are variations of its wildly popular You perfume. As someone who wears Glossier You regularly, I’m excited to add these to my fragrance rotation. Like the ...

If you buy something, we may earn an affiliate commission. From the very beginning, the best Dior fragrances came with a guarantee: to wear one would be to be altogether transported into the haute ...

Like many other viral beauty trends, this rise has led to a boom in Amazon’s fragrance business, which is still nascent compared to the e-commerce giant’s skin and makeup categories ...

If the walls at Hearst Tower could talk, they would likely remark on the growing number of fragrance bottles lining the Bazaar beauty team’s desks. Today’s perfume options are designed to be a ...