Axe is driving hype and excitement around its fine fragrance range with the debut of two exclusive limited-edition cans, ...

Set to Bizarrap’s remix of ‘What Is Love’, the advert, created by Lola MullenLowe, bucks the short-form content trend ...

Lynx Africa is a fragrance from the Lynx brand, which is known as "Axe" in most of the world. In the UK and Australia, "Lynx ...

Comic Con Africa 2024 wrapped up on a high note, and AXE, South Africa’s leading male fragrance brand, delivered a ...

Glossier’s two new skin scents are variations of its wildly popular You perfume. As someone who wears Glossier You regularly, I’m excited to add these to my fragrance rotation. Like the ...

Comic Con Africa 2024 is officially in full swing, and Axe, South Africa’s leading male fragrance brand, is taking the event by storm with an exhilarating showcase that’s proving to be nothing ...

Young men are trending in the fragrance industry. Products traditionally catered to adults are being consumed by adolescents at record rates. While some tween and teen girls are busy stocking up ...

I was a little skeptical about trying a budget perfume but all the notes—vanilla, musk, and creamy sandalwood—are expertly balanced. Richardson considers this Prada perfume her favorite for ...

If you find yourself more interested in fragrance lately, maybe shopping for perfume more often or more intentionally, you're not alone. As of 2024, interest in fragrance has skyrocketed and sales ...

Promise. The more is definitely merrier for Bottega Veneta when it comes to the brand’s triumphant return to fragrance. The Italian fashion house just released five new perfumes into the world ...

Ryanair will axe as many as 10,000 flights to Germany next year in a row with Olaf Scholz’s government over tax rises.