Instacart's Super Bowl commercial gets by with a little help from some friends. To stand out during Fox's February 9 telecast ...

The year is 1984. It’s Super Bowl Sunday and you turn on the TV to see a procession of stern men marching through a tunnel.

Super Bowl advertisers paid up to $8 million to secure a spot in television's most watched broadcast. Here's a lineup by ...

The Budweiser Clydesdales are known for their Super Bowl spots. This year, "First Delivery" tells the story of a young foal ...

Instead, a true advertising face-plant is an ad that’s both tone-deaf and completely forgettable – so dull, off-putting or confusing that when a brand completely switches up its strategy, you almost ...

Taco Bell says the fans are the real stars of their 2025 Big Game ad. If customers took a photo at one of the chain's Live ...

Since the start of the current millennium, companies have been continuously upping their advertising game during the Super ...

False advertising generally involves either a false claim of origin or a false claim regarding a product’s qualities, either ...

There will be no property insurance advertising during this year’s Super Bowl as data shows the industry is spending less on ...

Super Bowl commercials always draw a lot of attention for their humor and creativity. But the underlying message of many of ...

A year ago, a 30-second Super Bowl commercial reportedly cost $7 million for the second consecutive year. This year, Fox is charging a bit more. Its ad inventory had already sold out by the time ...

Ad Meter is once again tracking all of the commercials planned for the Super Bowl. Here are the latest updates on the brands ...