Apple is reportedly quadrupling its efforts in the visual tech market, but Meta's Orion will be a tough act to follow.

The Apple Vision Pro saw relatively low demand when it launched earlier this year—largely because of its hefty $3,500 price ...

随着Meta Orion AR眼镜的推出，让大家在智能随身领域看到新机会，眼镜不需要强大的运算能力，同样可以得到不错的AR体验。根据众多Apple Vision ...

Apple is reportedly very optimistic about the appeal of the lower-cost Vision headset. With a significantly lower price point ...

Surgeons have used Apple's new virtual reality goggles to help carry out an operation for the first time in the UK. A team at the private Cromwell Hospital in London used a £2,700 Vision Pro ...

Apple's launch of the Vision Pro mixed-reality headset followed by Meta's introduction of its AR smart glasses prototype ...

Apple could launch smart glasses and AirPods with cameras in 2027. Besides, the company is working on a lower-end Apple ...

Apple launched its first AR/VR headset, the Apple Vision Pro, in early 2024, and a new report suggests the company is ...

Similarly, today’s VR goggles are too bulky and alienate many would-be customers. It's still a long road ahead for VR to hit the mainstream. Apple will continue a strong VR push, even if it ...

It seems that Apple watched the launch of Meta’s new AR and VR glasses with interest and has started to reconsider its “spatial computing” strategy, reports Bloomberg’s Mark Gurman.