"The name change to Chilean Sea Bass is a playful reminder to adult snackers ... that the fish-shaped snack made with 100% real cheddar baked goodness is still a go-to choice." ...

To try to get more adults to reel in the product. Out from the familiar orange-and-white packaging is the iconic "Goldfish ...

but the contents of the package remain the same—baked Cheddar-containing fish-shaped bites. Goldfish are for kids. Chilean Sea Bass are for adults. They are one. (Sorry to get all The Substance ...

The food company on Oct. 23 launched Pepperidge Farm Chilean Sea Bass Baked Snack Crackers, a limited-time promotional offering aimed at making the fast-growing Goldfish brand more appealing to ...

She writes the weekly recipes for the print magazine as well ... The beloved fish-shaped snacks will be renamed Chilean Sea Bass for a limited time. The Chilean Sea Bass packs, which are available ...

The Pepperidge Farm snack brand is tweaking its name for a limited time to “Chilean Sea Bass,” a more grown-up title, the Campbell’s Company announced Wednesday. It’s part of a strategy to ...

The snack that smiles back is going through an identity change. Goldfish crackers will temporarily be known as Chilean Sea Bass Crackers, the company announced Wednesday. The popular cheddar ...

The Pepperidge Farm snack will still feature its baked cheddar crackers ... the vice president of Goldfish, told CNN. “Chilean Sea Bass” labeled Goldfish bags will only be available to ...

The Goldfish cracker is getting a new name. Beginning Wednesday, the baked cheese snack popular among children will be known as Chilean Sea Bass Crackers. But only until Oct. 30. Fans of the ...

The cheesy crackers will be called Chilean Sea Bass temporarily, to try to court Millennials and Gen Z’ers. “We know the love for Goldfish spans all ages. Chilean Sea Bass is a playful nod to ...

Say hello to "Chilean Sea Bass." Say goodbye to Goldfish ... Goldfish that the fish-shaped snack made with 100% real cheddar ...