Are you a print subscriber? Activate your account. By Erika Wheless - 12 hours 23 min ago By Ewan Larkin - 2 days 11 hours ago By Adrianne Pasquarelli - 2 days 13 hours ago By Ad Age and ...
"Seeing will be believing in a theater near you!" - Some Mattel marketing exec (probably). It’s no secret that Mattel laughed all the way to the bank last year thanks to the humongous box office ...
Eternia awaits as Mattel has unveiled their latest Masters ... revealing the Horde Goblin inside the armor." He has been the Collectibles Editor since late 2019. A dedicator Historian, Air Force ...
When “Weird Barbie” became an unexpected breakout hit of the “Barbie” movie last year, Mattel kicked its new supply chain strategy into action. The toy maker accelerated the doll’s ...
When “Weird Barbie" became an unexpected breakout hit of the “Barbie" movie last year, Mattel kicked its new ... Fisher-Price toys and American Girl dolls is developing more movies and TV ...