Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

When designing a logo, the color you choose plays a pivotal role in shaping the way consumers perceive your brand. Red is one ...

After 25 years in the business, the husband-and-wife design duo share their hard-earned lessons on how to finance projects, ...

An exclusive interview with Stijn Oyen, the new boss of Design Hotels, which is a Marriott consultancy for boutique hoteliers.

How do designers buy furniture today? Sure, brick-and-mortar stores offer in-person appeal, and some purchase orders are ...

To recap, it seems Musk didn't initially realise that the X logo was a unicode character. That's because the design was put ...

Businesses project professionalism and reliability by aligning key brand elements—logo, tone, color scheme, ethics, and overall aesthetic—with their target audience. Incorporating these into your ...

But vodka brand Absolut has arguably never forgotten its design roots in the first place. As well as its famous bottle and ...

These are the up and coming watchmakers calling time on the industry’s old guard. Get one on your wrist before everyone else ...

As a landowner, if you can be flexible on how you’re willing to structure a deal, you’ll broaden your chances of landing a ...

The brand focuses on hand ... on traditional styles, numerous design elements differentiate Pacific Energy wood stoves from ...

Girard-Perregaux is one of the most storied names in high-end watchmaking, which is why the price on the brand's latest watch ...