Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

When designing a logo, the color you choose plays a pivotal role in shaping the way consumers perceive your brand. Red is one ...

Hyper-local strategies have been increasingly applied by luxury brands to connect with specific communities through ...

An exclusive interview with Stijn Oyen, the new boss of Design Hotels, which is a Marriott consultancy for boutique hoteliers.

After 25 years in the business, the husband-and-wife design duo share their hard-earned lessons on how to finance projects, ...

Eco-conscious branding has evolved from a trend to a core value. Here's how businesses can authentically align with ...

More than 70 per cent of global consumers are actively changing their buying habits to reduce their environmental impact, ...

"Chicago's distinct character became a powerful tool for Apple’s brand communications throughout the 1980s, contributing ...

In recent years, it's often seemed like Tesla CEO Elon Musk has been too busy auditioning for the role of the next James Bond ...

These are the up and coming watchmakers calling time on the industry’s old guard. Get one on your wrist before everyone else ...

As a landowner, if you can be flexible on how you’re willing to structure a deal, you’ll broaden your chances of landing a ...

Discover the best motorcycle helmet brands ranked from worst to best, based on safety standards like DOT, ECE, Snell, and ...