Momofuku owns the trademark rights to "chile crunch" and had previously applied for the trademark "chili crunch" as well. "We're not going to enforce the trademark," Chang said in his podcast.

According to the Guardian, the brand sent cease-and-desist letters to companies using the term “chili crunch” and “chile ...

David Chang’s Momofuku Goods, which has created controversy this week after sending cease-and-desist letters to other companies that call their product “chili crunch” or “chile crunch ...

Whether the label says "crisp" or "crunch" often just comes down to branding, as does the spelling of "chili" or "chile." To add to the confusion, there's also chili oil, which is made differently ...