The Pepperidge Farm snack brand is tweaking its name for a limited time to “Chilean Sea Bass,” a more grown ... to gain a larger share of the snack market valued at more than $200 billion ...

If you went fishing for some “Chilean Sea Bass Crackers” you might be stuck at the dock for a while. Goldfish announced that it would be temporarily changing its name to appeal to adult consumers.

The Chilean Sea Bass Crackers are available to buy at ChileanSeaBassCrackers.com. The company teased "new drops of inventory" ...

Goldfish, the fish-shaped cheddar crackers made by Pepperidge Farm, has temporarily changed its name to Chilean Sea Bass in hopes of appealing to "sophisticated" adults who "think Goldfish are ...

That’s right. Goldish is now Chilean Sea Bass. The snack, initially made for adults, has morphed into a longtime kids’ option. And the Pepperidge Farm-owned brand just can’t have that be the ...