Dolls. Upon opening, customers will find miniature plastic replicas of actual beauty products sold at Ulta, including products from major brands like E.l.f., Drybar, Urban Decay, NYX, and Lancôme.

This collection contains 68 replicas of popular beauty brands, including products from Redken, ELF, OUAI ... Eye Patches after playing with the Ulta Mini Brands. She told BNN Bloomberg that ...

Elf Beauty bets big on rural market with Dollar General partnership Ulta Beauty cut its annual sales and profit forecasts on Thursday, hurt by slowing demand for higher-priced cosmetics and ...