Plastic bottles, on the other hand, contain acetaldehyde that can leach into the Gatorade, which can make for an unpleasant, ...

Gatorade has come a long way since 1965, when it was first invented at the University of Florida as a drink for athletes. In ...

Gatorade is expanding its customized squeeze bottle offerings with the use of generative AI. The program is a partnership with Adobe -- through its Firefly family of generative AI models billed as ...

Gatorade, as the pioneer of sports drinks, is the choice of professional athletes at home and abroad, but consumers mistakenly believe that "professional athletes need to drink sports drinks, ordinary ...

"Gatorade continues to be at the forefront of athletic equipment personalization, and the launch of AI-generated bottle design puts next level creative self-expression directly in athletes' hands ...

The latest customizer tool permits athletes to highlight their distinctive styles and interests via the personalization possibilities on Gatorade Squeeze Bottles. Some iconic athletes across the ...

Gatorade, for instance, was given a sleek new bottle design alongside a decrease in volume from 32 to 28 ounces — a price jump of about 14% that most Gatorade drinkers probably didn't notice.