It’s lofty, for sure, but unlike some other platforms, TikToks have the ability to go mega-viral. The video was posted less ...

Gatorade has collaborated with top athletes on signature bottles for years, and last year the brand also began offering some customization capabilities for squeeze bottles on its website.

"Gatorade continues to be at the forefront of athletic equipment personalization, and the launch of AI-generated bottle design puts next level creative self-expression directly in athletes' hands ...