Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand tha ...

Yes, even cookie dough whiskey. I very much wanted to like Gatorade’s Fast Twitch energy drinks when they first came out. In part because I go through a lot of caffeine every week and could use ...

"For me it was a huge opportunity coming from a family that drank Gatorade pretty much my whole life," said Flagg, a versatile 6-9 guard-forward. "I grew up with my brothers drinking Gatorade ...

In a landmark deal that showcases his meteoric rise, Duke freshman Cooper Flagg has signed an NIL agreement with Gatorade, making him the first male college basketball player to pa ...

"Gatorade is pioneering a new approach and making one-to-one personalization a reality…” The launch is also part of PepsiCo’s emphasis on investing in its category-leading sports drink brand.

Duke freshman and Maine native Cooper Flagg is signing an NIL deal with Gatorade, making him the sports drink giant’s first men’s college basketball athlete. The deal was announced Tuesday as ...

Flagg's profile grew even larger on Tuesday, as Gatorade announced he is the first men's college basketball player to sign an NIL deal with the brand. He joins an impressive list of stars in the ...