Grooming brand Gillette devised a supportive engagement initiative that would make a real difference to India's barbers, convert them into allies of the brand and boost share in a previously ...

As the market leader (with 63% value share), Gillette was finding it difficult to grow further, faster. In the premium segment, Gillette enjoys over 80% volume market share. Further growth was ...

We consulted men’s grooming experts and veteran barbers for their top tips and a fail-proof guide to achieve the closest, ...

The hot towels wrapped around your face during a classic straight-razor shave at a barbershop aren’t just ... thanks to four heat sensors, while Gillette’s FlexDisc technology ensures that ...

PHOENIX — Barry sits down in Davon McClodden's chair inside 'Cuttin' Up,' a barbershop in North Phoenix. After a quick discussion, McClodden gets to work on Barry's taper fade with a hard part.

MAKES THIS PROGRAM SO SUCCESSFUL. TUCKED AWAY IN THE CORNER OF NEWBURGH MIDDLE SCHOOL’S CAFETERIA IS A BARBER SHOP. AND NOT ONLY ARE STUDENTS GETTING FRESH CUTS, THEY’RE ALSO GETTING TO CHAT ...

Hope Gillette is a freelance writer and published novelist. She’s passionate about providing accurate, empathetic mental health content for readers, and believes writing can help combat stigma ...

Knowing how to trim your beard is part of being a bearded man. Our grooming editor gives a step-by-step with advice from a ...

Standing in a makeshift salon on the side of a dusty backstreet in Democratic Republic of Congo capital Kinshasa Papy Kalume pulled a fresh razor out of his bag.The 47-year-old barber placed the ...

In 2020, the school turned the former teachers' lounge into a barbershop. CJ Carter has been cutting students' hair there ...

Standing in a makeshift salon on the side of a dusty backstreet in Democratic Republic of Congo capital Kinshasa Papy Kalume ...