But Gillette wanted more of the market. To do that, P&G executives would have to attract the nearly 500 million Indians who use double-edged razors, an old fashioned T-shaped razor that has no ...

In the premium segment, Gillette enjoys over 80% volume market share. Further growth was difficult. The way for growth thus had to come from the popular priced DOUBLE-EDGED blades, where Gillette's ...