Gillette intends its new little friend to be a replacement for your Fusion or ProGlide. In other words, it’s intended to be the default razor for most men who shave with a razor rather than an e ...

Gillette is best known for its extensive catalogue of the best razors and the best shavers for both men and women. With more and more men deciding to shave more of their body and not just their ...

as well as a shift by some men to grow beards and shave less frequently. Gillette responded in part by reversing its strategy, introducing lower-cost blades and its own subscription delivery plan.

Gillette TREO is the first razor built for assisted shaving, especially ideal for men’s faces. Its features include a flexible blade (designed to prevent clogging) and a short, paintbrush-like ...

Grab a couple cans of Gillette shave gel for FREE at CVS this week! Thru June 29th, Gillette shave gel is buy one get one 50% off and if you buy 2 you'll earn $6 in ExtraBucks. Plus thru tomorrow ...

During the 1800s, shaving was done with a steel straight razor, often by a barber. When Gillette patented the first safety razor in 1904, it became easier for men to shave themselves at home. As a ...

Strategic thinking helped to create a new product, Gillette TREO, for a category with a previously unserved audience. It came from a heartbreaking emotional insight - the moment when a son, taught to ...

The best grooming subscription boxes for men make any grooming routine you have simpler. Our grooming editors tried and ...

Procter & Gamble's Gillette razor and blade brand is shaving away traditional marketing by using the iPhone as a means of communicating with its audience of male consumers. Gillette has launched "uArt ...

When it comes to safety and cleaning, Gillette shaving razors are the best option to consider. Get a refreshing and smooth shave with its three-blade technology. The micro fin skin guard feature ...

Are you a print subscriber? Activate your account. By Ewan Larkin - 17 min 16 sec ago By Geno Schellenberger - 47 min 16 sec ...

Hope Gillette is a freelance writer and published novelist. She’s passionate about providing accurate, empathetic mental health content for readers, and believes writing can help combat stigma ...