In 2013, direct-to-consumer startup Harry's entered the men's shaving aisle with a set of simple products: sharp, durable razors and soothing skin care, all sold at a fair price. Seems like an ...

Harry's sells men's razors, as well as face washes, lotions and women's products under its Flamingo line, over the internet, with customers signing up to a certain number of blades each month.

Additionally, Raider told Business Insider, Harry's team "sent the products to hundreds of people, ranging from family to friends to highly discerning grooming editors at major magazines.