The ‘in crowd’ today, throw around brand names for every garment they wear, and it would not be an exaggeration to say most of my generation have not heard of them. We know of Christian Dior, Prada, ...

In the same way, the name you choose for your brand plays a big part in whether your audience gives you the time of day—and the impact can have far-reaching consequences. Here are some of the ...

"A company's name is often undervalued as a brand asset but in fact is one of the most important," said Solopress head Richard Kemp. Based on how often users ask Google for the correct way to ...

I’ve noticed a funny trend: the “brand names” or store names for the third-party Amazon sellers are getting really frickin’ stupid. There’s a reason for this. Drop shipping, the practice ...

Now, she's one of a growing number of people turning to compounded drugs: reformulated versions the FDA has permitted pharmacies to distribute during an ongoing shortage of brand-name drugs.

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Consumer Reports taste testers find store brands often meet or beat the big brands and can save you as much as 30 percent. If you swear by Heinz ketchup, Hellmann's mayonnaise and other name-brand ...

Regardless of where you live in the U.S., chances are you stand in the grocery aisle, price-comparing generic items to name brand ones. You’re not alone, either. Private-label brand sales ...

For the first decade that Costco was in business, it sold its in-house products under multiple different brand names. There ...

A brand is a specific feature that identifies a company's products and services. This feature can be a name, slogan, logo, or design. Some common examples include the Nike swoosh, the Golden ...

Be it Campbell’s, Starbucks or Dunkin’, the world’s biggest food brands are dropping the foods that made them from their names. Coley Porter Bell’s Jenn Szekely explains why. It’s the ...