Knorr Sides needed a turnaround, one that could begin to build equity and free the brand from severe price dependency. The sides category was off-trend and losing relevance. Time was of essence, so ...
Matty also created the Yummy K’s menu, which included dishes inspired by trending TikTok recipes, such as Chilled Chili Soba and BBQ Chopped Chicken Sandwiches. Knorr amplified the campaign with ...