Lafley, A. G., Roger L. Martin, Jan W. Rivkin, and Nicolaj Siggelkow. "Bringing Science to the Art of Strategy." Harvard Business Review 90, no. 9 (September 2012).
For the first time in the company’s 165-year history, the board fired the CEO. In June 2000, the board promoted A.G. Lafley as the new CEO. Lafley quickly recognized that G’s innovation engine was ...
Highlights of this month’s issue. Nudging customers to reflect on good experiences gooses sales. New research reveals that people who have certain genetic variants earn higher incomes, hold more ...
In the late 1990s, AG Lafley, CEO of P&G, first talked about the "Two Moments of Truth." He argued that the first moment occurred at the store shelf, when a consumer decides whether to buy one brand ...
A.G. Lafley, Procter & Gamble CEO, majored in French and history at Hamilton College Lafley is the CEO of consumer goods giant Procter & Gamble, returning to the company last year after being ...
A.G. Lafley will be proselytizing to make company boards take leadership succession seriously. Eleven additional contributors to the Agenda, along with special audio and video features ...
P&G divested itself of almost all of its local manufacturing assets in a string of deals between 2002 and 2003 as then-CEO A.G. Lafley sought a rebound for the company that had fallen into a slump.