Lean Cuisine Comfort Beef Pot Roast Few recipes are more comforting than a good old-fashioned pot roast. But in the case of the Lean Cuisine Comfort Beef Pot Roast, you may not be as comforted by its ...

To further build on the recently launched Lean Cuisine brand purpose: to feed the greatness in every woman, the brand introduced the #WeighThis search filter to transform the ?diet? conversation into ...

Lean Cuisine was losing relevance as diet quickly became another four-letter word. The result - five years of sales declines. The brand needed to pivot. And fast. Through social segmentation and brand ...

After six years of sales declines due to a negative association with the word "diet", Lean Cuisine needed to change consumer perception of the brand. Lean Cuisine conducted a social listening analysis ...