Beyonce strips out of her jeans in a bootylicious reboot of one of the most famous adverts of all time. The pop superstar has recreated the 1985 Levi’s ad, featuring model Nick Kamen ditching ...

Check out our fashion editor’s favorite denim styles of the season and find out exactly why she says Gap’s under-$100 jeans ...

Giorgio Armani and Adidas in internet-breaking partnerships. Now, she's giving fans a whole new reason to snag a pair of Levi's Jeans as the brand is seemingly announcing a new collaboration with ...

An advocate of former Levi’s CEO Chip Bergh’s dirty jeans manifesto, Huisamen likes his pants sturdy, rigid. He knows what he’s talking about—after all, he’s the best salesman out there ...

Levi’s has officially teamed up with global superstar Beyoncé for its latest “REIIMAGINE” campaign, celebrating female empowerment all while reimagining some of Levi’s most iconic looks.

Beyoncé is back with another entrepreneurial endeavor, officially announcing a brand new collaboration with Levi's and showing off the collection in a cheekily nostalgic ad. In the Beyoncé's ...

By Jordyn Holman Kenny Mitchell, the chief marketing officer at Levi Strauss & Co., knew his team needed to move fast after Beyoncé released the track list for her album “Cowboy Carter” in March.

Queen Bey hits the laundromat in Levi's "Reiimagine" campaign released on Monday (Sept. 30). Shop the look here. By Latifah Muhammad editor All products and services featured are independently ...

Beyoncé Knowles-Carter is taking her cowboycore influence one step further and collaborating with Levi’s jeans, if the denim brand’s latest tease is anything to go by. Earlier this week ...

Levi Strauss & Co.’s goal of generating $9 billion to $10 billion in annual revenue by 2027 will be pushed back as the denim clothing company is still seeing pressure on its customers after a ...

"I look forward to exploring innovative ways for our visions to align." After Levi's left Beyoncé fans buzzing about the potential of a new collaboration, an official campaign has arrived.

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Levi Strauss has warned it will take longer than planned to reach a $10bn revenue target after the higher ...