Kyra Surgent is a commerce writer at InStyle, where she covers fashion and beauty content and specializes in all things Amazon. Her work unearths the latest designer deals, reports on the hottest ...

作为标志性的牛仔裤品牌李维斯公司（Levi Strauss & Co.）的新任CEO（也是首位女性CEO），她得知传奇音乐人碧昂斯在她近期专辑《Cowboy Carter》一首歌的歌名中提到了该公司。 本周二，在加州拉古纳比奇召开的《财富》最具影响力商界女性峰会上，加斯表示：“能让碧昂丝以你的品牌命名一首歌，简直像是梦想成真。这是千载难逢的机会。” ...

Levi commits to protecting workers in Pakistan by signing the International Accord for health and safety in the textile and ...

However, the design for the classic Levi's jeans had some way to go yet. A game-changing moment came when a tailor named Jacob Davis approached Strauss with an idea. Davis, who regularly bought ...

Levi Strauss (LEVI) hopes a Beyoncé marketing campaign can upgrade brand growth. The denim manufacturer announced its ...

In the Lauderette ad, Beyoncé wears a white T-shirt, Levi’s 501 jeans and a pair of Christian Louboutin denim boots. During ...

On Wednesday, Levi Strauss & Co (NYSE ... Levi hopes to fuel growth in the women’s’ department over the long-haul. CEO Michelle Gass spoke confidently of this opportunity as the denim maker ...

By Jordyn Holman Kenny Mitchell, the chief marketing officer at Levi Strauss & Co ... winning with women.” Levi’s first introduced a pair of jeans specifically designed for women in 1934.

Fashion brand Levi’s has released ... supporting the growth of our women’s business as the definitive denim lifestyle brand.” “My song ‘LEVII’S JEANS’ celebrates what I believe ...

Michelle Gass, President and CEO, Levi Strauss & Co. Interviewer: Ellie Austin, Fortune © 2024 Fortune Media IP Limited. All Rights Reserved. Use of this site ...

somebody who stands for empowering women and somebody whose values align with ours," Levi Strauss & Co ... the artist and cultural icon wearing jeans and a denim 10-gallon hat at a laundromat.