Your oral health routine doesn’t start or stop at the dentist. You need to brush, floss, and use mouthwash everyday. That last step – the mouthwash – can be somewhat painful. Unless, of course, you’re ...

Oral care brand Listerine relaunched itself as alcohol-free mouthwash leader in Colombia with a cross-media strategy focused on mobile. Oral care brand Listerine wanted to relaunch itself as the ...

In the meantime, if you do feel some sense of loyalty towards Listerine but want to go the alcohol-free mouthwash route, the brand does already have zero alcohol options.