Unlearning some of these beliefs that suggest certain makeup combos are not fit for deeper complexions has been quite the journey. Enter: Ryan Destiny’s MAC lip kit, my personal Hail Mary from ...

Editor’s Note: Customizing Your Workflows with Deep Links is part of the MacStories Starter Pack, a collection of ready-to-use shortcuts, apps, workflows, and more that we’ve created to help you get ...

The makeup starter kits that we’ve featured are the best way to try out a range of products without spending a lot of money. Another helpful tip is to set a budget for your tween and have them ...

MAC Cosmetics is maximizing its direct mail with QR codes that drive commerce and sign-ups for the makeup brand’s SMS program. Consumers who shop MAC stores may be sent a thank you postcard with ...

Mac Cosmetics is differentiating its new application from other makeup brands’ mobile offerings by opting to hone in on rewarding existing loyalty members with tiered benefits, personalized ...

There are lots of good deals, but if you've got limited time, here are the ones you definitely don’t want to miss.

Since 1984, MAC Cosmetics has had a perpetual hold on the Black community, delivering the tools and shade ranges we needed.

Editor’s Note: Frame Nintendo Switch Screenshots with SwitchFrame is part of the MacStories Starter Pack, a collection of ready-to-use shortcuts, apps, workflows, and more that we’ve created to help ...

The steepest and rarest discounts on Apple products, bestselling skin care, the most-wanted appliances and much more for ...