Teens on a stealing spree are nabbing the zippers off of Nike Elite backpacks, accumulating dozens and reselling them for a ...

Back-to-school Gen Alpha is already having to watch its back from hallway menaces—literally. Teenagers are unlooping the ...

But a new viral TikTok challenge is inspiring kids and teens to steal Nike Elite backpack zipper pulls, and the consequences ...

Nike customers have been left enraged after the zippers on their backpacks were stolen. A trend spreading on social media ...

Nike customers have been left enraged after their zippers on their backpacks are being stolen. A trend spreading on social ...

Teens are going on stealing sprees to collect the zippers off of Nike Elite backpacks, accumulating dozens and reselling them for a pretty penny to victims of the new online trend. A trend spreading ...

Teenagers have found a new way to amuse themselves: Stealing people’s backpack zippers. Not just any zippers, specifically Nike Elite backpack zippers. Why? You’ll have to ask a teenage boy ...

I examine the best and worst of Gen Z's marketing attempts, explain the trend of Nike Elite backpack zipper theft, and define ...

The Nike Vaporwing Elite's are more streamlined than the Oakley EVZeroes we've reviewed, but they're still very purposeful looking. We love the angular, aggressive shape and intertwined arms.

Under Armour Inc. Cl C 4.89% $3.61B Under Armour Inc. Cl A 4.65% $3.61B ...

The best Nike running shoes have been used by elites to produce remarkable feats in recent years. For instance, in 2023, Kelvin Kiptum shattered the marathon world record with a stunning time of 2 ...