Dan Ariely, James B. Duke Professor of Psychology & Behavioral Economics at Duke ... and the author of the New York Times bestsellers Predictably Irrational, The Upside of Irrationality, and The ...

Dan Ariely is a professor of psychology and behavior economics at Duke University. He is the author of "Predictably Irrational" and "The Upside of Irrationality," both of which became New York ...

Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University and author of "Payoff: The Hidden Logic That Shapes Our Motivations." He discusses how to tell ...