Starbucks grew into a multibillion-dollar coffee business selling hot java. But today, cold drinks are hotter than ever at that coffeehouse chain. Cold drinks accounted for 75% of beverage sales ...
Cold drinks in bright hues and endless configurations ... to 27 as the company defines it and a “key customer cohort for Starbucks,” as then-interim Chief Executive Officer Howard Schultz ...
For starters, it changes the sequence in which baristas make drinks. That's because over the years, as Starbucks introduced more and more cold beverages — a Frozen Strawberry Açaí Lemonade ...