Think of a James Bond watch and you’ll probably picture the Rolex Submariner of Sean Connery-era Bond, or the OMEGA Seamaster Professional introduced with Pierce Brosnan’s Bond and continued ...

Swatch Group owns a good share of the ... CHF 21.5 billion in 2015 as the industry's growth halted. As mechanical and quartz watches are increasingly becoming styling pieces in the age of ...

Now, the Swatch x Tate Collection pays tribute to artists JMW Turner, Marc Chagall, Joan Miró, Fernand Léger, Henri Matisse, Wilhelmina Barns-Graham, and Louise Bourgeois with a series of watches ...

The final timepiece in Swatch’s Power of Nature collection ... Powered by a SISTEM51 movement, these mechanical watches are equipped with a NATO strap that’s created using recycled fishing ...

Swiss watchmaker Swatch has just unveiled a new watch, inspired by The Simpsons. In celebration of the popular cartoon, the Swatch SECONDS OF SWEETNESS is a playful, colourful watch that pays ...

The introduction of brand new complications is always a big deal in the watch game. And for it to come in at under £300 from Omega and Swatch’s ongoing collab proves that MoonSwatch is way more ...

Four decades ago, the folks at Swatch decided to host the first-ever World Breakdance Championship. This was no small thing for a Swiss watch brand ... which traditional mechanical makers were ...

Swatch Group just opened its first Hamilton Watch store in the U.S. It’s located in Lancaster, PA where the brand got started in 1892. It’s a welcome homecoming, since many locals grew up as ...

Instead, the new company was focused on innovation and breaking through to a new audience, while the impact of the quartz crisis—in which traditional mechanical makers were shaken to their core ...

Swatch came up with .beats to sell their special line of .beats watches. But they weren’t the only ones to divide the solar day this way. A few months before Swatch’s announcement of .beats ...

Swiss watchmaker Swatch says it has begun legal proceedings against the Malaysian government for seizing LGBTQ-themed watches from its stores. The move comes after officials impounded 172 watches ...