Think of a James Bond watch and you’ll probably picture the Rolex Submariner of Sean Connery-era Bond, or the OMEGA Seamaster Professional introduced with Pierce Brosnan’s Bond and continued ...

The final timepiece in Swatch’s Power of Nature collection ... Powered by a SISTEM51 movement, these mechanical watches are equipped with a NATO strap that’s created using recycled fishing ...

The latest goings-on in the world of haute horlogerie, from a back-to-the-future 1970s LED digital to Swatch’s new Mission ... Read more: Richard Mille: Luxury watch brand hands out huge pay ...

Swatch Group just opened its first Hamilton Watch store in the U.S. It’s located in Lancaster, PA where the brand got started in 1892. It’s a welcome homecoming, since many locals grew up as ...

Swatch came up with .beats to sell their special line of .beats watches. But they weren’t the only ones to divide the solar day this way. A few months before Swatch’s announcement of .beats ...

Four decades ago, the folks at Swatch decided to host the first-ever World Breakdance Championship. This was no small thing for a Swiss watch brand ... which traditional mechanical makers were ...

Swiss watchmaker Swatch says it has begun legal proceedings against the Malaysian government for seizing LGBTQ-themed watches from its stores. The move comes after officials impounded 172 watches ...

Instead, the new company was focused on innovation and breaking through to a new audience, while the impact of the quartz crisis—in which traditional mechanical makers were shaken to their core ...