Interbrand's 25-year analysis shows that while performance marketing tactics yield short-term gains, insufficient investment ...

The best global brands have lost at least $3.5 trillion (USD) of value from a lack of investment in long-term brand strategy.

VEVEY, SWITZERLAND — Nestle SA has launched two new global cuisine brands: Mings and Tapatío.

Allow GQ's Noah Johnson to introduce you to A.Presse, Setinn, and the new class of labels shaping the future of men's fashion ...

Twisted X Global Brands has partnered with Soles4Souls to support relief efforts through a footwear donation valued at $3 ...

The Athena Pledge has four founding members including AT&T, Capital One, Cisco and Deloitte, who have united to advance ...

LG Electronics has earned its place as a top global brand, ranking 97th with a brand value of approximately US$6.5 billion ...

In another encouraging sign of running race participation’s ongoing recovery from the pandemic, Running USA’s 2024 Global ...

In an era where globalisation is evolving into a more tailored experience, India has now become home to a fast-growing base ...

October 21, 2024 — bluesign® is proud to announce that SAITEX Mill has officially become a bluesign® System Partner. This ...

Shipments from Vivo surged nearly 23 per cent in the third quarter, while Samsung’s fell almost 3 per cent, according to IDC.

Tressie Lieberman joins the coffee chain as part of new CEO Brian Niccol’s marketing overhaul, which also includes a recent agency appointment.