This story appears in the April 2017 issue of National Geographic magazine. In 2010 Dominique Demarville, cellar master for the champagne house Veuve Clicquot, got what he thought was a joke call ...

But this was not the case for Stella McCartney’s recent collaboration with Veuve Clicquot. Instead, it was about what they could give her: specifically, the stalks, skins, pulp, and discarded fruits ...