点击上方“营销营” ，关注本公众号 在日常生活中，我们常常面对一个问题：如何让美好的体验延续得更久？无论是品尝一杯咖啡，还是在逛街时体验各种品牌活动，我们总觉得快乐稍纵即逝。那么，有没有一种办法，能让我们的享乐体验保持更长久呢？传统上，很多人认为，交 ...

Hedonic adaptation may have developed to serve functions similar to those of other forms of adaptation, such as when a person’s body adjusts to a change in environmental conditions.

Heroic versus hedonic happiness The answer posed here is that our classic formula for happiness has been slowly and stealthily replaced with an alternate happiness formula designed to promote ...

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One could argue that we all are. The behavioral economics theory of hedonic adaptation suggests that it may be in our hard wiring—that our brains persistently seek out newer and more rewarding ...

Researchers from University of New Hampshire, Singapore Management University, and University at Buffalo have published a new ...

Behavioural science expert Bri Williams breaks down new research that reveals whether chatbots or voicebots are best for your ...

The brain rewards people when consuming comfort foods due to hedonic hotspots. Comfort foods, influenced by culture and ...

Our expectations can greatly influence the way we experience the world. The best-known examples of this are placebo and ...

We live in the world of, 'I’ll be happy when,' and this can put us off living life to its fullest. When we exist this way, we miss out on so much joy in life and will forever be stuck on what’s known ...

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The expectations humans have of a pleasurable sensation asymmetrically shape neuronal responses and subjective experiences to hot sauce, according to a new study.