According to Forrester’s (Nasdaq: FORR) 2025 B2B marketing and sales predictions, as Millennials and Gen Z buyers drive purchasing decisions, more than half of large B2B transactions (US$1 million or ...

Many companies have siloed customer data and an incomplete suite of capabilities, making it impossible for their ...

The foundation of any enduring brand is trust, and without a strong brand, it's hard to drive demand that lasts.

Technology has energized a number of real estate sectors, most notably the marketing and selling of luxury homes.

In this article, we’ll offer up some tips, tricks and suggestions to help you run your most successful Black Friday campaign ...

In the evolving landscape of business, the line between marketing and sales has blurred, leading to a critical question: ...

Americans who reserve a car for at least two days and pick it up from October 21 through November 5 at participating Hertz ...

Transform your dental clinic's success with effective marketing tactics. Read on to learn how to increase patient ...

The former Lexus marketer is working to flip old perceptions and draw new buyers by targeting the rational and emotional ...

Mastercard’s sales team used to inundate marketing with requests for “pretty pictures” but the brand’s B2B marketing lead has ...

Every day, you open your eyes to find your company joining thousands of others vying immediately for a human’s attention. And ...

Senior living occupancy has been on the upswing, but maintaining that momentum could require larger investments in sales and ...